Starting a small business can be a rewarding and financially adventurous enterprise. It can also be stressful, intimidating, and confusing. One of the biggest concerns that we hear is how are we going to compete with the Big Businesses? When owning a small tree care company, it can be hard to imagine how you are going to compete, right?
Though size can count for some things, we live in a time when you can compete with the large conglomerates; if you do so correctly. You need to set yourself apart and give people the trust and reliability they are looking for.
In this article, we are going to go over some key ways you can set yourself apart and succeed with a small business. The first thing, don’t give up! There are ways you can make your dream company into a reality!
Be Specific In Your Industry
One great way to set yourself apart is to be specific for what you are offering. For example; if you are a tree care company, you may offer many services. You may also notice that a lot of people are in need of pruning. Marketing yourself as a pruning expert can narrow the field and have you pulling ahead.
It’s also a good idea to take a look at the competition, and what they are not offering. Finding a problem and solving it can have a positive impact on how you will stand out. Customers also value a company that can solve their problems with little work on their part.
Great Customer Service
Just as people value a company that is going to solve their problems, they also value companies they have a personal relationship with. Building a relationship built on trust and communication will set you apart in the eyes of your customer.
Another great customer service technique is to go above and beyond for the customer when you are able. Large corporations often do have the time or manpower to take the extra step to make sure their consumers are satisfied. Going the extra mile can make a big difference.
Have A Great Reputation
Having great customer service is a great way to strengthen your reputation, but it is not the only way. Having positive reviews on your website, or Yelp page will go a long way to building trust. One of the most important aspects of having a great reputation is communication.
Customers appreciate open communication even if you can not get them what they need.
Another avenue is getting involved in your local area. Sponsoring events, and being involved in the community, shows you have a genuine interest in the welfare of your customers. Many small businesses also opt to host giveaways and contests to help spread the word.
We Can Help
Competing with large business, especially when you are just starting out, can be daunting. Utilizing these three tips can greatly improve your company’s reach.
If you are need of more help, we are there for you! Tree Service Marketer has been helping small business get their feet under them, and we are happy to help you do the same! Call us today!
My name is Mike Gurung, Founder and CEO of a tree care marketing agency and author of the book “Power of Web Marketing”. Our team is passionate about helping tree service business increase their sales & grow their revenues by more effectively marketing online via SEO, Google Maps Optimization, Social Media, eMail Marketing, Paid Search and other Online Marketing channels.
