"Your Tree Care Business Success Story Starts Here"
"Your Tree Care Business Success Story Starts Here"
Is SEO Still Important For My Tree Care Company

In short, Yes!

If you are a small business, and you have a website, you have probably heard of SEO. SEO stands for search engine optimization. This Google ranking system determines how visible your business’s information is on the web. In short, your SEO rank will determine where you come up in the search engine results page (SERP).

As the web (and Google) constantly evolve, many experts speculate whether SEO is as important as it once was? Basically, SEO is still very important to your business. If SEO determines where you show up on the results page; the results page is going to determine how much traffic is brought to your site. Of course, the more traffic that is brought to your site, the more business you will do.

Though SEO is still very important, we have seen a shift in the ranking factors that impact your SEO ranking. Knowing what is new, and what the most important SEO ranking factors are, will allow your business to be more visible. Below, we have broken SEO into two groups; on-page SEO and off-page SEO, and how best to strengthen both!

On-Page SEO

On-page SEO encompasses everything that you can control on your website; including your content and your HTML source code. Optimizing your on-page SEO will go a long way in increasing your visibility.

Long-Tail Keywords

The keywords you use in your titles, H2 & H3 headings, pictures, and ads are going to help people find you. Long-tail keywords are words and phrases that allow you to be more specific so the searcher can find your information faster. For example, you could use the keyword “tree care” or you could use the long-tail keywords “safety insured tree care company in Las Vegas”.

Additionally, a new trend in keywords has come from the “Alexia” technology. More and more people are using voice prompts to search for things. When planning your keywords, you want to keep in mind how people would “speak” their search.

Organic Content

The content on your site runs hand and hand with keywords. There was a time when people saw great results in SEO by “keyword stuffing”. This is pretty much jamming as many keywords into their content as possible. Google (in their infinite wisdom) has caught onto this.

Research has shown that organic content, that uses keywords naturally, does better. Also, as many businesses opt to use video within their websites, you want to make sure your keywords are used organically through the video as well.

Content that is natural, informative, and relevant will boost your SEO. As mentioned, we are in a very visual age, so using pictures is a great way to also improve your ranking.

HTML Source Code Optimization

No need to panic, this is not as scary as it seems. Your HTML code is how the web understands what to put on the screen when someone clicks on your link. There are a few different ways to optimize this. For example, making sure your site downloads quickly is one. Many people will not stay on a site for more than 5 seconds if it is taking too long to load.

Another good way to optimize your HTML is to make your site mobile friendly. Most hosting sites will give you the option to “preview” your mobile site. Roughly 50% of online searches are done via a mobile device. You want to make sure your site will be accessible to either user.

Off-Page SEO

In general terms, off-page SEO is factors that affect your SEO that is not directly on your website. There are many different factors involved, and many experts argue that off-page SEO is more important than on-page. In a nutshell, off-page is what will increase your visibility faster.

Sharable Content

Having content that is shareable can help boost your visibility. Many small businesses, such as a tree care company, publish regular blogs on their site. Having content that can be shared with social media and other platforms will introduce your content to new audiences.

This also holds true to pictures or other visual content such as videos. Many small business owners opt for “how-to” videos, and sharing these on social media can increase the traffic to your site.

Google My Business

Google My Business (GMB) is a free platform created by Google to catalog businesses. Having your profile filled out correctly and completely can boost your local SEO. It’s also important to note that you can post pictures, reviews, and videos through this platform.

Another aspect of GMB is that you can interact with your customers directly on your page. Getting back to people’s inquiries, and scheduling projects through your page will also help your SEO rankings.

External Links

Internal links, though important, are only going to increase the time someone spends on your site. Though that is a good thing; for small businesses, you want to increase the number of external links to your site.

When another site links to yours, it is like that site is recommending you to everyone. The more external links you receive, the more Google will interpret this as trust; and you will rank higher in SEO. The more popular the site that linked you, the better you will do.

A good place to start getting external links is by simply linking to other sites you admire in your content. Many websites will return the favor and link back.

Stay On Top Of Your SEO

Building your tree care website is only the beginning of getting noticed online. SEO is still a very important aspect of increasing your reach. SEO, however, can take time. You may need to try different approaches before you figure out what works best for your company.

That being said, SEO can take up a lot of time. Many business owners opt for outside help to get the most benefit for their website and online presence. This is where we come in!

At Tree Service Marketer we know how to take your tree care company to the top of the search results. We are experienced in the best small business SEO practices. Call us today to see how ahead of the game we can get you!

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