Now that you have your tree care business’s website up and running, you may be wondering what is the best avenue to market it on? There are so many options that figuring out what technique will work best for your tree care company can be confusing.
First, let’s back up. As we are all aware, we now live in a digital age. Though many small businesses do well with word of mouth, unless you have a large existing customer base, you are going to need the help of the web to market your business and skills.
Building a website is the first step. Having a place where you can store all of your information will make it easier for potential customers to hire you. Let’s assume, however, that you have a website already. Unfortunately, it’s not enough. Unless you market your site and rank well in SEO, your site will probably never be seen.
SEO (search engine optimization) is going to determine where you rank on the SERP (search engine results page). We could go on for forever and a day about SEO, but today we are going to look at the different marketing options you have that will boost your ranking and get traffic to your website.
The three main avenues are local SEO, paid ads, and social media. We will look at the pros and cons of each to help you make the best decision for your tree care company!
Local SEO is a good option for small businesses that are brick and mortar or operate in one geographic area. A tree care company, for example, is a great fit for this type of marketing. Local SEO is very similar to “regular” SEO except you are focusing in on the specific area you service.
For your tree care business, you would want to optimize with the towns or counties you service by utilizing the names of the towns as keywords. There are also several other ways to rank well in local SEO, but for now, let’s look at some pros and cons.
- Helps build credibility
- Improves traffic to your website (and physical location if you have one)
- Increases conversions
- Increases local brand awareness
- Ability to target specific traffic
- Attracts new customers
- It can take time to see results (up to 5 to 8 months)
- Can be expensive depending on what platform you are using
- Difficult if you are moving locations
- You do not have full control of the outcome
Another option many small business owners opt for is paid ads. Paid ads can give you the ability to rank well on the SERP. The most common paid ad channels are Google Ads (pay per click) and Facebook ads. In the former option, you are able to set a budget; and you will pay a small fee every time someone clicks on your link. As with local SEO though, there are pros and cons to this method.
- Generally easy to use
- Can be inexpensive and no minimum budget
- Immediate results
- Full control
- Large traffic source
- Target specific niche
- Data analysis
- PPC can become expensive
- Keyword restrictions
- Takes time to keep it up
- Algorithm changes
Social media can be a great platform for your business. Depending on the type of business you own, social media can boost your visibility and your SEO ranking. In the case of a tree care company, Facebook and Instagram are the best channels to check out.
Facebook, as mentioned above, allows you to do paid ads that can help bring traffic to your site. You can also have a business page where people can communicate with you, you can post pictures, videos, and reviews, and even host giveaways or contests.
An important aspect to keep in mind with Facebook is their recent changes to their algorithm. Facebook is concentrating more on individual use versus business use, so business pages and posts are not being shown as frequently.
Instagram is quickly becoming the go-to social media platform and is predicted to outrank Facebook. Instagram also gives the option of a business page with paid ads. It’s important to keep in mind that Instagram is a visual platform. Pictures and videos are the currency, but many small businesses have done very well within this construct.
Besides Facebook and Instagram, you also have other platforms such as Twitter, LinkedIn, Snapchat, Pinterest, and Reddit. While Facebook and Instagram remain the most popular, depending on your niche, any of the social platforms can help you build your business.
So What Marketing Channel Do I Choose?
With all said and done, you may still be confused by which option is best for you? Most small business owners find success by implementing all of these options to give them the best ROI. For your tree care company, utilizing local SEO is going to be important to boost your ranking within your geographic location.
Connecting your website to your social media, and having business pages on the various accounts, will also help your SEO ranking. Most web users will actually look at different aspects of your company to get the most information.
Finally, if you are able to devote a budget to paid ads (whether on Google or social media), you will see a boost in your rankings. Keeping all of these channels going is not always easy nor is utilizing the useful data that is collected by these marketing channels.
We are happy to help put your site on top of the rankings! We specialize in small business digital marketing, and we can take the necessary steps so you have a consistent flow of traffic to your site! Call Tree Service Marketer today!
My name is Mike Gurung, Founder and CEO of a tree care marketing agency and author of the book “Power of Web Marketing”. Our team is passionate about helping tree service business increase their sales & grow their revenues by more effectively marketing online via SEO, Google Maps Optimization, Social Media, eMail Marketing, Paid Search and other Online Marketing channels.