Richard, the owner of Bay Area Tree Specialists needed to grow his business quickly because this business carries a huge overhead cost to keep the crew and equipment running. His previous marketing efforts with Yellow Pages, Trade Magazine, Door Knocking and other so-called Internet Marketing solution had simply failed. He needed to generate qualified leads fast so that his sales rep can do more estimates, close more deals and get the crew out on the field consistently. He needed a focused plan of action to grow all aspects of the business (Residential, Commercial, Contract, Utility side) with a strategic focus on high margin services e.g. emergency tree removal, commercial contract, plant health care. In addition to getting qualified leads, he also needed to establish a reputable brand in the market so that they can stand out from the competition and close more deals.
Our team put together a business strategy and a proven marketing system in place to automatically generate tree service jobs. The goal was simple – get found online by their targeted audience (e.g. home owner, property manager, HOA, Developer) and get the phones to ring and get more web inquiry for job estimates. Build a healthy sales pipeline.
We implemented a strategic solution composed of Google AdWords, Google Maps Marketing and Search Engine Optimization among other things to get quality leads consistently and dominate the local market. Here is one example:
We created a Google AdWords campaign focused on 50-mile radius around their office. We created two AdWords campaign residential and commercial with two separate landing pages with dynamic text replacement. This helped facilitate higher conversion rates.
We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.
We implemented call tracking and form submissions to measure the effectiveness of the campaign. We also implemented Google Remarketing to help increase conversion rates.
I love this part the most. Bay Area Tree Specialists which had little to no online presence when we spoke with them is now thriving and they have witnessed a significant growth:
- Generating 150+ leads every month. Inbound phone calls and Email leads.
- Sales reps are closing 50-60% of the leads.
- Revenue Growth: Started at $2.2 million. On track to hit $5.3 million in 2018.
- Headcount: Started with 2 crews. Now they have 9 crews – booked out.
- Trucks: 7 trucks before. Now 16 equipment trucks. They Just bought a crane.
- Hired a Full Time Operations Director.
- Went from a 3.5 Star to almost 5 Star rating on Yelp, Google. Strong Brand Awareness.
They are on track to grow even further next year as we fine tune scale their marketing campaign by entering new territories and by pursuing value-add business automation to not only get more leads but also close a lot more deals on the back end.
Our client Bay Area Tree Specialists have established what we call a Total Market Dominance. They are willing to learn and try new things to maximize the results of their business.
They were skeptical of online marketing just like most contractors but were willing to try and were patient enough to see the results.
We have a PROVEN system that has worked for many business owners. We are expanding and currently looking to work with one tree service company in your city. Just so you know, we have sent this offer to a few other arborists in your area. If you are looking to grow your business and want to get similar results like we did for Richard then we should talk.
Get a Team of Specialists
We are a team of specialists that solve one main problem. Our main objectives is helping tree service companies generate more customers through online marketing. We are experienced and get results for arborists!
Our Results Are Quick
Just imagine being able to speak to qualified and targeted prospects within a week that are looking to buy your services. We’ve developed a unique and proprietary strategy that will get you results fast so you can focus on your business.
You’ll Make More Money
We’ll help make your phone ring with commercial and residential prospects interested in tree services. This will put more money in your bank account so you can enjoy life and run your business like you want!
Are you interested to find out how our system will help drive more clients to your tree service business?
I’d like to extend you the offer of scheduling a free, no-obligation, 30-minute strategy session with me.
In this strategy call, we’ll diagnose your situation and goals and discuss what arborists are really doing to scale their business in an increasingly competitive market.
You’ll leave with valuable input and a vision for how to bring your business to new heights.